Building a robust mailing list is essential for any business. One of the most engaging and effective tools for achieving this goal is using a quiz-based lead magnet. And when it comes to quizzes, ScoreApp stands out as a versatile and powerful platform.

There are of course, plenty of quiz providers you can choose, including Typeform and building quizzes within your CRM system, but ScoreApp, developed my Business mogul Daniel Priestley, has really stolen the show, so in this post we're going to concentrate just on that.

Here’s why using ScoreApp quizzes is a game-changer and a pro tip that will supercharge your results.

Why ScoreApp Quizzes Work

1. Engagement-Driven Content
   People love quizzes. They’re fun, interactive, and personal. Whether it's a personality quiz, a knowledge test, or something specific to your niche, quizzes have a magnetic appeal. They break the monotony of standard lead magnets like PDFs and eBooks by offering an immediate, personalised experience.

ScoreApp capitalises on this natural human tendency by making it easy to create visually appealing, engaging quizzes that draw users in. Each question serves as a micro-engagement, encouraging participants to stay longer, think deeper, and enjoy the process of self-discovery or evaluation. This heightened level of engagement primes them for the next step: subscribing to your mailing list.

2. Valuable Insights for Your Audience
   ScoreApp quizzes offer instant value. Instead of merely collecting an email in exchange for a generic freebie, you’re offering tailored results or insights that are relevant to the user's input. This could be a personalised score, a unique set of recommendations, or even a report based on their responses.

This perceived value makes it more likely that users will not only complete the quiz but also feel that giving you their email address in exchange for their results is a fair trade.

3. Personalisation from the Start
   Quizzes naturally create a personalised experience. Each user feels like their responses matter, and they’re not just another number on your mailing list. By the time they reach the end of the quiz, they’ve already invested time and energy, and they’re excited to see what their results reveal about them. This emotional investment increases the likelihood that they’ll share their contact details.

Moreover, the insights you gather from their quiz responses can be used to segment your email list and deliver even more personalised content in the future. For instance, if your quiz helps users identify their marketing challenges, you can follow up with content that directly addresses those pain points, boosting engagement and nurturing the relationship further.

Pro Tip: Ask for the Email at the End of the Quiz

Here’s where strategy plays a crucial role in maximizing the number of subscribers you collect from your quiz: ask for the email at the end.

This might seem counterintuitive—after all, why not ask for the email upfront? But psychology tells us that people are much more likely to part with their details after they’ve already invested time in the quiz and are eagerly anticipating their results.

By delaying the email request until the end, you build suspense and curiosity. As the user completes the quiz, they’re motivated by the desire to see their results, making the email input feel like a small price to pay for the valuable insights they’ll receive.

Here’s how it works in practice:

1. Create a Hook: Craft a compelling quiz that promises something valuable at the end—whether it’s a personalised report, a score, or exclusive insights. Make it clear from the start that their results will provide real value.

2. Engage with Each Question: Use ScoreApp’s features to make the quiz interactive and enjoyable. Keep questions clear, concise, and relevant to your audience.

3. Deliver the Payoff: As they reach the final step, before revealing the results, ask for their email in exchange. Phrase it positively, emphasising that they’re about to receive something valuable, and that entering their email will give them immediate access.

4. Automate Follow-Up: Once users have subscribed, ScoreApp will email the the results, but you should then use automation to add them to an email sequence that nurtures them further based on the quiz insights. To do this, use a 3rd party integration tool like Zapier, to connect ScoreApp to your CRM system.

Why This Approach Works

When someone reaches the end of a quiz, they’re in what psychologists call a "state of completion." They’ve already gone through the questions and are excited to see their personalised results. At this point, they’ve mentally invested in the process, and they’re more likely to provide their email address to complete the experience.

This method eliminates the common friction point of asking for details upfront when users don’t yet see the value. By the time they’re asked to provide their contact information, they’ve already experienced the quiz’s value and are anticipating a reward. This creates a win-win situation: they get their results, and you get a new subscriber.

Final Thoughts

Using ScoreApp quizzes to build your mailing list is a smart, engaging strategy that taps into the psychology of curiosity and personalisation. By creating a valuable and interactive experience for your audience, you make it easy for them to subscribe while feeling good about the exchange.

Remember to save the email request for the end of the quiz to maximize your opt-ins. When users are already invested in the process, they’ll be much more likely to part with their details to see the payoff. With this strategy, you’ll not only grow your list but also ensure that the people on it are more engaged and interested in what you have to offer. You can even use quizzes to qualify your leads. For example, if you're offering a quiz that aims to "uncover if you mental blocks are preventing you from losing weight", and you offer psychology based weight loss support, you know the only people taking a quiz like that are your ideal customers.

With ScoreApp, you can also use their AI feature to develop your quiz for you in minutes leaving you with very little to do. You can sign up to ScoreApp for free and enjoy one free quiz with up to 10 responses free before you need to pay for a subscription.

So, start crafting those quizzes, and watch your mailing list soar!

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