Why your subscriber list matters
With millions of small businesses worldwide and growing, you need to stand out from the crowd. If all of us are shouting into the same social media void, what makes us special enough to be heard? Instead, bring qualified leads to your inbox, and focus your message on them instead. A pool of potential customers all to yourself.
Millions
Of small businesses worldwide
I've been helping small business owners with their marketing for years, as well as developing my own marketing strategies in my business, and I want to share that knowledge to help other small business owners. My extensive course: Essential Tactics to Grow Your Subscriber List will be free for anyone that signs up for the waiting list.
One of the reasons this course works so well is you can pick and choose the strategies you want to focus on first!
Quizzes
How to build quizzes that will qualify your leads and share them effectively to get people curious enough about the results to part with their email address.
Pop Ups
Pop ups can negatively impact your search engine ranking. Learn how to create them properly and what to use them for to ensure you get the right people signing up
Lead Magnets
What are they? How to create one easily and how to get it in front of your ideal audience. Learn all this and the automation you will need running in the background so that lead magnets can work with little input from you
QR Codes
When and where to use them, best use cases and important things to remember so that they don't fail when scanned. QR codes are a forgotten resource when it comes to lead capturing but done night it can be a really powerful tool for capturing leads
Forms
Learn what forms to use and where to place them to get people to fill in their details and get onto your subscriber list. We want qualified leads only so I'll show you how to avoid getting the wrong people on your list
Point of sale
Selling digital products or physical goods at trade shows and events? Learn how to capture leads through point of sale methods and sell to them again and again and again
Free Calendars
The best calendars to offer free that focus on pain points for your ideal client making them an easy downloadable lead magnet. Help your clients get more organised through your free calendars
Social Media
Strategies to maximise your social media efforts that result in prospects parting with their email address. Call to actions, what they are and when and where to use them, and how to get your ideal client to take notice
Ads
Best low cost ads to run, where to run them and how to measure the results with the ultimate goal of getting people to sign up to your mailing list
Courses
Think about the digital courses you can offer (like this one) that would help clients not ready to hire you but wanting to try things themselves, giving you the opportunity to nurture them for the future
DMs
How to use DM prompts to get people to give you their details WITHOUT having to complete a form whilst still legitimately adding them to your subscriber list
Events
Whether it's a live or pre-recorded webinar, instagram live masterclass or a workshop you will learn how to use events to bring your ideal clients to you
Blog
Maximise your blog posts to capture leads and as a bonus, find out who is reading your posts, giving you the opportunity to create an ideal client persona
Communities
Create online communities not for your peers, but for prospective clients. Figure out the pain points you need to solve and create a value driven community for them to get access to your knowledge and expertise
Speaking Events
Speaking at online and face-to-face events is a great way to stamp your authority, show people you can be trusted and get people onto your mailing list. You're going to learn to pick the right events and the right topics.
Podcasts
Learn how to get on podcasts as a guest and how to re-purpose podcast shows for marketing. Your ideal clients could be listening so what do you offer on the show to get them to reach out? You're going to find out.
Who am I to tell you?
Lisa Tennant, owner of L.T. VA Services
As well as being the owner of a successful VA agency, L.T. VA Services Ltd, I also:
Have 20 years in business
Started marketing before digital marketing was a thing
Sold my first business after 10 years
Have managed people for 8 years
Have spoken at 5 events in the last 18 months (with more coming)
4 X finalist for various awards
1 x Small Business Admin winner
Currently embarking on an accredited Level 5 Business Coaching course
Level 7 completed Women in leadership Programme With Nottingham Trent University
Level 2 in Lean Management
Passionate about helping others