CASE STUDY: BUSINESS BUTTERFLIES

Website Build

Emily Coy was the franchise owner of Business Doctors, a business coaching business. Emily decided she wanted to launch her own coaching practice and had employed the services of a brand strategist, professional photographer and graphic designer to help launch her new brand, Business Butterflies. However Emily needed someone to work alongside these professionals to build her website and turned to L.T. VA Services. We are truly proud of the outcome of her website created from scratch using the FEA Create platform.

Brief

Emily wanted a simple, easy to read website that wouldn't be overly wordy or cluttered with too many images. We worked alongside her brand strategist and Emily herself, to put together an SEO friendly website that incorporated Emily's brand strategy, building out a customer journey that would appeal to her target audience.

In addition, we made suggestions such as adding videos to explain some of her programmes, and using accessible friendly contrasting colours. It was important to Emily that her website was consistent, using her primary brand colours whilst maintaining a crisp and clear look that conveyed who she was and what her business offered.

In the background

Behind the scenes, we also added a lead magnet popup for visitors leaving the site, and an automated workflow to capture newsletter and contact sign ups. Please take a look at the Business Butterflies website in full using the link below.