Lisa TennantAs a business owner, it's easy to convince yourself that your current workload is just a temporary phase. You might think, "Once I finish project A, resolve issue B, and implement strategy C, things will calm down." This mindset creates an illusion that keeps you stuck in a cycle of busyness.
Lisa TennantBeing the bottleneck means that your involvement in too many areas is actually holding back progress. This can happen when you're not delegating tasks, insisting on being involved in every decision, or doing jobs that your team is more than capable of handling. The consequences?
Lisa TennantWhen you're in the thick of running a business, chasing down payments, delivering goods or services, developing your strategies, and answering emails and phone calls, it can often feel like there's no time left at all for marketing.
Lisa TennantWhilst we might assume that once a year or two has passed we should no longer be considered a start-up, it turns out, that's not actually true. Let's look at this in more detail and figure out which phase of business you're really in.